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Web Development · Market Research

TRA Research

Web platform for TRA (Trust Research Advisory), publisher of the Brand Trust Report and Most Desired Brands — syndicated studies whose findings are cited and licensed by brands like LG, Reliance Retail, American Express and Dell.

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What TRA does

TRA runs two flagship syndicated studies, built on proprietary Brand Trust and Brand Attractiveness matrices, drawing on 15M+ data points a year across 20,000+ brands and 16 Indian cities:

Brand Trust Report (BTR)

An annual syndicated study, run continuously since 2011, ranking brands on trust — partnered with the Indian Statistical Institute (ISI) for methodology.

Most Desired Brands (MDB)

A companion study measuring brand desirability, published annually alongside the BTR.

Licensing

Brands that feature in either report can license the "Power of Trust" or "Power of Desire" marks to use in their own marketing — a real business line the site supports end to end (report listings, methodology pages, licensing enquiries).

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