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Web Development · Media Monitoring

BlueBytes Media Monitoring

A media monitoring platform for tracking brand and topic mentions as they appear in the news — built and maintained end to end.

PHP MySQL REST APIs
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How media monitoring works

The general shape of a media monitoring pipeline, regardless of vendor:

1. Ingest

Continuously pull in content from news sites, wire services, print archives and broadcast transcripts — usually via a mix of feeds, scrapers and syndicated content partnerships.

2. Match & clip

Scan incoming content for a client's tracked keywords, brand names, spokespeople or competitors, and clip the relevant article/segment out of the wider feed.

3. Report

Aggregate clips into dashboards and digest reports — volume over time, sentiment, share of voice against competitors, reach/ad-value estimates — so a comms or marketing team can see coverage at a glance instead of reading everything manually.

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